Jhon Sculley, who headed Apple as CEO for a decade starting from 1983, has just launched two flagship Android phones Obi Worldphone aimed to target emerging markets namely SF1 and SF1.5. The phones are set to be released by the fall of this year.
The phones are designed by Ammunition, a studio based in San Fransico and founded by former Apple industrial design director Robert Brunner.
The Flagship dual-SIM 4G-capable SF1 features an elevated 5-inch 1080p display that is protected by Corning Gorilla Glass 4
It’s powered by a 64-bit Snapdragon 615 processor coupled with an Adreno 405 GPU. The SF1 comes with your choice of 32GB storage and 3GB RAM ($249) or 16GB of space with 2GB RAM ($199). A microSD slot allows for up to 64GB more room.
The SF1 has a 13-megapixel rear camera that snaps two photos — one with flash and another without — to create balanced shots. A 5-megapixel camera graces the front, while a 3,000mAh battery with ‘Quick Charge 1.0’ keeps the device humming.
The lower-end $129 SJ1.5 has a 5-inch 720p display with Gorilla Glass 3 on top, and runs on a MediaTek 1.3 GHz quad-core processor.
It comes with 16GB of onboard memory and 1GB RAM, and supports microSD cards of up to 32GB. The rear camera shoots 8-megapixel images while the front snapper manages 5-megapixel shots.
Both devices run Obi Lifespeed, a custom UI built on top of Android 5.1 Lollipop.
— JOHN NOSTA (@JohnNosta) August 26, 2015
The phones will be available from October onwards in Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey and India.
I’ll be interested to see if Obi’s bold designs help it gain a foothold in the competitive markets it’s eyeing across Asia and Africa, where it will square off with the likes of Xiaomi, Honor and Motorola.